So long as the way they crack Apple is to learn from Steve Jobs that style matters, that beauty matters, that joy, simplicity, elegance, harmony, charm, wit and quality matter – well, I don’t care which company has the best stock market capitalisation.
And in one sentence, that really does sum up what's important.
I am not an Apple computer user at present. I have an iPhone and several iPods. My Macbook and Bondi Blue original iMac are relics of the past, but I cannot deny that the philosophy underlying the product line has always, it seems, been firmly pointed at "great product and the hell with everthing else". Success stemmed from that in the end but it could have been oh so different.
Everyone else: stop being so fucking beige.
Quote from here
posted @ Friday, October 07, 2011 2:53 PM